According to Pew Research Center, 79% of internet users (68% of all U.S. adults) use Facebook and 32% of internet users (28% of all U.S. adults) use Instagram. That’s a big number! Are you in the game? Make sure you are getting the most value from your FACEBOOK ADVERTISING with this week’s TWO TIPS TUESDAY.

By now most of us have heard of Facebook “DARK POSTS” a.k.a. “Unpublished Posts”. But, how about adding a more unique touch to your Dark Posts? Here are a few creative creative ways to use Facebook Dark Posts to draw more people to your business or organization. 1. Reach people outside of your target market.