Social Media Marketing

by / Thursday, 15 January 2015 / Published in Uncategorized

Within the last decade we have seen an enormous shift in the marketing world with the onset of social media. No longer can we rely on the traditional channels such as television, radio or direct mail. Today, social media is leading the way to get your message to the masses.

The problem most businesses face when it comes to social media is “analysis paralysis”. Where do you begin?  There’s Facebook, Twitter, LinkedIn, Google +, Instagram, Pinterest, Foursquare, Tumblr, Vine, Tagged – we can go on and on and on and fill up the rest of this page.  While it is good to try and be visible everywhere possible, it’s not always feasible especially for small businesses.

We love to help businesses figure out what channels are best for their business and their message.  Think about it this way.  If you were holding up a sign for “T-shirts 3 for $10” would you rather be in the middle of Times Square, where there’s a ton of people or would you want to be in middle of Lenexa, KS (no offense Lenexa) where’s there’s not as many people?  The answer is pretty obvious s pretty obvious. It would be great to have your sign in every city but if you had to choose one you’d pick New York.  This is what we do.  We help you find where you have the best chance for success and focus in that area.  If that means focusing on one social media channel or all of them, we have the resources and the knowledge to help you get your message delivered to the right audience.

The exciting part of social media marketing is you can customize a message to a very specific group of people.  You pick you want to market to whether it be gender, race, marital status, geographical area, income level, religion, interests, past purchases, etc.  All this allows you to laser focus your approach.